Goldcar, presents its innovative Key'n Go system at Fitur

Madrid, January 16, 2017 - Goldcar, a market leader in the holiday car bhire market, will take part in the International Tourism Fair (Fitur) once again in Madrid, on January 18th until Sunday 22nd. The operator will be present with its innovative Key'n Go system for the delivery and collection of vehicles, as well as with a complete program of activities for both professionals and the general public.

"For Goldcar it is essential to be present at Fitur, the trade show for the tourism sector. This is a great opportunity that allows us to present the range of innovative services that Goldcar has put in place to respond to the new demands of mobility, in a market as dynamic as that of tourism, to this international showcase, "said Juan Carlos Azcona , CEO of Goldcar.

Visitors to the Goldcar stand will be able to get a first-hand look at the innovative Key'n Go service, an intelligent key dispenser with which they can experience the flexibiity of the process of hiring a car and taking to the road. An authentic experience in which drivers no longer need to go via the office. All they need to do is take a printed QR code (or on their mobile phone) to the machine reader for the collection and delivery of the hired vehicle. This revolutionary system, already operative in multiple Goldcar offices, is destined to offer the best experience to the traveller and is a game changer in the hire car market.

During Fitur, in addition to publicising the company's newprojects and the vehicles it offers, Goldcar will also unveil new services such as Rhodium Corporate Traveller, a new line in rentals for the business traveller.

A complete program of activities for professionals and public

The activity of Goldcar during the 37th edition of Fitur will be completed during the first days of the event, aimed at professionals of the sector, with a program of round tables. With the presence of invited speakers, these talks will discuss some of the mega-trends that will redefine the future of the vehicle hire sector, such as Collaborative Economy, Connected Car, Smart Cities development or change in the Low-Cost model, in which technology, innovation and differentiation are a key point.

Looking ahead to the weekend, Goldcar will boost the activity of its stand with a series of photography workshops specialised in travel with the help of different experts, who will offer travellers the best tricks and tips to achieve the most memorable images of their trips by using their mobile devices and Instagram. The program is complemented by workshops with YouTubers and Tweeters who will show their experiences from their work as influencers in the world of tourism and travel.

The public will also be able to enjoy a wide variety of activities and surprises that will be revealed at the Goldcar stand, from a tele-transportation system with which users can travel virtually and get to know different holiday destinations, to a spectacular race car that has been filmed on GP3's professional circuits. All will make up part of the company's stand and at which attendees will be able to show, and upload, their photographs on social networks. Goldcar also has other surprises prepared, with draws and exclusive contests.

All the professionals and the public who wish to participate in these activities, as well as get to know the products and services of Goldcar, will find us at s



+34 91 522 10 08



+44 20 7379 5151


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