22/01/2017

Goldcar brings the Key'n Go experience to Fitur

Goldcar again surprised Fitur with a stand where technology and activities for all audiences have made a difference. The Madrid International Tourism Fair could not have gone better for the company with hundreds of business meetings and the participation of thousands of visitors in the dynamics and talks.


Connected cars, smart cities, traveller profiles and first-person experiences; told by influencers and well-known YouTubers, have been part of Goldcar's daily agenda at this 2017 edition of Fitur.

The company has once again demonstrated its commitment to innovation by bringing its new Key'n Go service to Ifema. A system of collection and delivery of the hire vehicle that shortens the process to just 1 minute, one hundred percent online, via a Smartphone, to offer the customer an authentic people-less experience in which they take control of the process and its timing.

Social networkers have been present so that the participants in the dynamics of the stand could share their experiences. Fun stuff such as checking out what a GP3 racing car is like or teleporting, to the near 90 destinations that the company offers, with a fun video.

And to complete these days of intense activity, the company took advantage of Fitur's framework to present an agreement with RACE and Red Bull to offer young people, from 18 to 21 years old, the possibility of hiring a car. A pioneering service with the idea to measure skills in the Driver's Academy located at the Jarama circuit.

Spain:

goldcar@grayling.com

+34 91 522 10 08

France:

maitland@maitland.co.uk

+44 20 7379 5151

ongoldroad.com

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